Can tourism be a force for growth, change and global good? Can a travel company change the world for the better? We’re about to find out.
It’s time once again for the Future of Tourism in Toronto, Ontario – a special event highlighting the future of travel, tourism and our planet. This edition, though, has some extra sparkle: it will introduce Bruce Poon Tip’s first book, Looptail: How One Company Changed the World by Reinventing Business (available September 17th, 2013).
The Future of Tourism is as much about answers as it is about questions. Entering its third year, the series has led the conversation about how travellers and travel companies can make the world a better place to live and explore. This year’s event features both G Adventures founder Bruce Poon Tip and Paula Vlamings of Planeterra speaking on the roles travel and sustainable tourism play in the modern world, and how they set the agenda for the futures of both the travel industry and our planet.
Also, as mentioned above, this year’s event – to be held on September 23 – will kick off the release of Bruce’s book Looptail. It hasn’t always been easy to try to balance Bruce’s desire for a socially responsible company along with the desire to generate profit – but thanks to his vision, G Adventures has flourished and maintained its give-back approach. This is the story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.
Check out the trailer!