VP, Global Marketing
- Department: Marketing
- Location: Toronto, Canada
At G Adventures, we’re dedicated to changing people’s lives through authentic and sustainable adventure travel experiences. We require candidates who are dedicated to leading with service, committed to bringing about meaningful change by doing the right thing and are not afraid of embracing the bizarre. Our employees share the privilege of creating happiness and community with those around them as they seek to improve the world through travel.
G Adventures is seeking a seasoned marketing leader responsible for managing a global team dedicated to building brand positioning and results driven offline and online marketing. The successful candidate will possess a strong background in marketing as well as recruiting, coaching and mentoring talent. Overseeing a diverse global marketing team in Canada, the US, UK, and Australia dedicated to both B:B and B:C marketing efforts, priority areas include brand development, CRM, online marketing, digital media, social media, and public .
Responsibilities:
- Oversee a global marketing team responsible for building a strong brand position and delivering growth objectives
- Create strong database-driven marketing programs focused on qualified lead generation and conversion; and customer loyalty
- Identify and lead the development of marketing partnerships for the purpose of budget and brand extension as well as value-added promotions
- Work with global sales staff to understand brand positioning, new strategies, products, promotions and how best to present to client base
- Interface regularly with Sales, Product and Operations to support in the design, development, and implementation of products and services
Requirements:
- 10+ years of strategic marketing experience required with at least 7 years in a leadership capacity; travel industry and global marketingexperience a strong asset
- Demonstrated ability to attract, motivate, develop and energize a high-performing team
- Skilled fiscal manager with exceptional analytical skills
- Experience in CRM, Digital Marketing, SEO/SEM, Online Marketing and Brand Management
- A visionary strategist and decisive thinker with strong organizational and project management skills
- Ability to multi-task and establish clear priorities while meeting deadlines and budgets in a fast paced environment
- Experience with Email, CRM and SEM tools
- Strong interpersonal skills with demonstrated tact and diplomacy and the ability to communicate effectively up, down and laterally within the organization
- Strong written and verbal communication skills
- Frequent travel required
- Valid passport
Become a key player at one of the world’s top tour operators. Launch exciting initiatives in a fast-paced global company with superior growth opportunities. A competitive base salary, health benefits including major medical insurance, dental, life insurance, vacation time and unique travel opportunities are offered.
Qualified candidates should submit their resume and cover letter with salary requirements to talentagency@gadventures.com, indicating "VP, Global Marketing" in the subject line for immediate consideration.
*** We thank all candidates for their interest in applying however only those that meet the criteria and are selected for an interview will be contacted. ***
