G Adventures, the world’s leading adventure travel company, has partnered with Discovery Communications to launch Discovery Adventures. This new travel brand brings together the iconic presence of the Discovery Channel with the unparalleled travel expertise of G Adventures. Currently in development, the Discovery Adventures trips will immerse travellers in the culture and adventure ubiquitous to the destinations featured in Discovery Channel programming.
“As the leader in adventure tourism, G Adventures is the perfect partner to launch Discovery Adventures and help viewers experience first-hand the wonder, amazement and diversity of the world as seen every day on Discovery Channel," says Elizabeth Bakacs, Vice President, Discovery Commerce Licensing
Discovery Adventures branded trips will be hosted in destinations including the following: Latin America (Peru, the Amazon, Ecuador, the Galapagos Islands, Brazil, Argentina, Mexico/Yucatan Peninsula, Costa Rica), Africa (Kenya, Tanzania, South Africa, Zambia, Victoria Falls, Egypt, Morocco) and Asia (India and China). The tours bring Discovery Channel to life. Tours will focus on the educational aspects of each destination, giving passengers a unique travel experience. The website for Discovery Adventures will launch July 30, 2009, featuring comprehensive trip details and booking capabilities.
“G Adventures offers the best in adventure travel, with off-the-beaten-track, sustainable experiences that match perfectly with the Discovery Adventures’ mandate of ultra innovative and discriminating travel,” says Bruce Poon Tip, CEO of G Adventures.
G Adventures is developing a distribution program for its preferred trade partners, involving joint marketing, promotion and training designed to bring Discovery Adventures to market as an exciting new adventure travel option for retail travel distribution.
About G Adventures
In 1990, Bruce Poon Tip launched G Adventures with the belief that other travellers would share his desire to experience authentic adventures in a responsible and sustainable manner. We have grown from a one-man show to an award winning company of over 700 employees. G Adventures is a world leader in adventure travel, offering more than 1,000 small group experiences, safaris and expeditions on all seven continents to more than 95,000 travellers a year. The company’s worldwide adventures focus on cultural interaction, wildlife encounters, and active travel. In recognition of our sustainable travel efforts, G Adventures has been given the Ethics in Action Millennium Award and Condé Nast Traveler's Green List Honoree. National Geographic Adventure Magazine awarded our company as Best 'Do it All Outfitter' on Earth. For more information please visit gadventures.com