G Adventures HONORED FOR HELPING TO TRANSFORM THE WAY WE TRAVEL

28 Oct 2009
TRAVEL Travel + Leisure Names G Adventures a Leader in Voluntourism

Toronto, Canada, October 28, 2009 –The latest and best efforts at cultural preservation, environmental conservation, and community-building through tourism are recognized in Travel + Leisure’s 2009 Global Vision Awards. CEO and Founder Bruce Poon Tip of G Adventures, the world’s leading small group adventure tour operator, was one of 17 organizations recognized for efforts to promote voluntourism. Through the company’s non-profit organization, Planeterra, G Adventures is dedicated to the development and support of small communities around the globe since 2003.

Voluntourism, a fast-growing segment of the travel industry has been pioneered by G Adventure’s vision to promote environmental responsibilty and a connection to locals. Planeterra's range of projects, which span the arenas of health, education, employment skills training, cultural heritage preservation, and environmental conservation, help travelers find ways to give back to the people and places they visit. All projects have the central goal of helping local people achieve a sustainable way of life in an environmentally sensitive manner.

Highlights of Planeterra Voluntourism trips include:



  • Project Costa Rica: Travelers get a hands on experience with the Sea Turtle Conservation Project including night patrols along the beach, data collection, beach clean-ups, maintenance, monitoring of the turtle and if the timing is right, counting baby turtles and releasing them.

  • Project India: Volunteers participate in a five-day community project at the Bal Prakash Center which focuses on the eradication of child labour by a meaningful blend of education and vocation, while experiencing the beauty and adventure of India’s culture.

“We are excited to be honored with this award and are pleased that Travel + Leisure recognizes G Adventures commitment promoting voluntourism,” says founder and CEO of G Adventures, Bruce Poon Tip. He adds, “We hope this honor will encourage travelers to seek out ways they can give back in the course of their adventures and make a positive impact on the world.”

Nancy Novogrod, editor-in-chief of Travel + Leisure, says “The individuals and organizations recognized in T+L’s 2009 Global Vision Awards epitomize the idea that travel is a force for good. Even in these challenging economic times, it is encouraging to see that important issues for our world and our industry are a priority for this year’s winners. We applaud their outstanding efforts and hope that they provide inspiration for both travelers and others in the travel world.”

As a result of G Adventure’s commitment to voluntourism, the Canadian tour operator was selected by a jury of eight members including Dan Barber, Céline Simone Cousteau, Bruce Mau, and Dr. Joseph E. Stiglitz for the fifth annual Global Vision Awards.

About G Adventures


G Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gadventures.com and www.planeterra.org.