G Adventures Names US Marketing Manager

1 Dec 2010
Leading adventure travel company continues US market expansion with strategic hires.

December 1, 2010 – G Adventures announced today the appointment of Steve Lima to Marketing Manager for its US operations. Lima joins the company from Collette Vacations, where he worked as marketing and online marketing manager for the past six years.

"I am thrilled that Steve Lima has joined our US division of G Adventures," says Cyndi Zesk, General Manager. "His marketing talent, travel industry knowledge, and enthusiastic ‘do the right thing’ attitude make him a perfect fit for the culture of this company," she says.

Lima says that he was impressed not only by the product line but also the company’s history and its five core values: We Love Changing People’s Lives, Embrace the Bizarre, Do the Right Thing, Lead with Service, and Create Happiness and Community. “Hearing about a company’s culture is one thing, but to see it with my own eyes and to experience the team’s passion for adventure travel is something I had never seen in a company,” he says. “I could tell immediately that I wanted to be a part of G Adventures.”

Joining at one of the busiest times of the year, Lima is already promoting G Adventures’ new brochure, which will be available to agents by December 19, 2010. He is focused on building brand awareness not only in the agent community, but also throughout the American consumer market.

Earlier this month G Adventures received the Reader's Choice Award: Best Tour Operator - Adventure Travel from Agent@Home and Vacation Agent.

Working from its new US headquarters in Providence, RI, Lima will collaborate with the company's marketing managers in Toronto, London, and Melbourne.

G Adventures, which was founded in 1990, has more than 800 employees and annual revenue of about $160 million. The company offers small group tours, safaris, and expeditions to more than 100 countries on all seven continents. Travelers can match their preferences and budgets to the company’s 11 tour styles, from Active to Family.

The company owns the 124-passenger polar ship Expedition and the 24-room G Hotel in Quito, Ecuador.

In addition to its Toronto headquarters and new US operations, G Adventures has offices in London and Melbourne, Australia. The company also has concept stores in Toronto, Vancouver, Calgary and Melbourne.

In September 2007, the company opened a 1,200-square-foot retail space in New York on Sixth Avenue, which is used to showcase G Adventures products as well as to host agent education events.

About G Adventures
G Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gadventures.com and www.planeterra.org.