G Adventures announces new expansion of its Base Camp headquarters

12 Mar 2010
G Adventures expands its Base Camp while the concept store goes under engaging renovations

Toronto, March 10, 2010—G Adventures (www.gadventures.com) is excited to announce an ambitious expansion of Base Camp, its downtown Toronto hub and global operations centre. The move comes as part of founder Bruce Poon Tip’s long-term vision to offer passengers deeper insight and access to the epicentre of G Adventures culture, while allowing them to interact closely with the tour operator’s highly-experienced, travel-obsessed CEOs (Chief Experience Officers).

As part of the expansion, G Adventures will close its current Toronto concept store on March 18 2010, when the existing lease expires. The store’s four employees will be given the opportunity to relocate to the expanded Base Camp location, where renovations will be carried out prior to the launch of the engaging new concept store.

“We love changing people’s lives with our unforgettable adventure experiences,” Poon Tip said, “and we feel this expansion will give us an opportunity to set the travel service bar even higher than we have in the past. By creating an even stronger community of dedicated travellers, we can achieve our goal of spreading happiness through travel right from our front door.”

While the new concept store is under construction, G Adventures passengers will be invited to beam up to the company’s Star Trek room on Base Camp’s main floor to book or discuss their trips with a knowledgeable CEO. This temporary location will be open Monday to Friday from 9 am to 5 pm. And, of course, G Adventures offers 24/7 service by phone or online at www.gadventures.com, allowing passengers to book trips or make inquiries any time of day or night, from anywhere in the world.

About G Adventures

G Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gadventures.com and www.planeterra.org