Toronto, March 17, 2010—G Adventures is launching an exciting new satellite competition to be run in conjunction with its successful Create Your Own Adventure (www.createyourownadventure.com) contest, the largest and most ambitious interactive competition in the company’s history.
G Adventures’ own ‘culture club’—the company’s internal group of values champions—will choose the top five Create Your Own Adventure entries submitted between Monday, March 22 and Friday, March 26, which incorporate and reflect at least one of the tour operator’s core values. Those recently reinvigorated values—lead with service, love changing lives, embrace the bizarre, do the right thing and create happiness and community—celebrate G Adventures’ passion for providing the best in authentic and sustainable travel. Each winner will receive a core values t-shirt and G Adventures travel vouchers worth $500.
“Our core values are what drive this company and I look forward to seeing how contestants showcase them in their dream itineraries,” said G Adventures founder Bruce Poon Tip. “If there’s one thing that’s been reinforced in my mind with Create Your Own Adventure, it’s the incredible cross-cultural creativity and passion for travel that we all share. I’m sure we’ll see even more evidence of that with this mini-contest.”
The Create Your Own Adventure contest has already proven a resounding global success with more than 14,200 entries from 100 countries on six continents in five weeks.
The contest invites everyone from once-a-year vacationers to seasoned globetrotters to submit an itinerary for the tour of their dreams, virtually anywhere in the world, virtually any way they want. Everyone with a winning tour idea can log on to www.createyourownadventure.com and use the customized itinerary engine to build their dream trip. The deadline for submissions is March 31, 2010, and the creator of the winning tour will have the opportunity to experience their adventure along with two lucky friends.
About G Adventures
G Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gadventures.com and www.planeterra.org
Marie Anne MacRae
Business Development & Media Relations Manager
Direct: 416 263-4675