Innovation - Bruce Poon Tip, CEO, G Adventures
Some people get a thrill out of building a business from scratch, others get their kicks travelling around the world - Poon Tip does both. His wholly owned adventure travel company, started out of his Toronto apartment in the early 1990s, will approach $100 million in revenue this year. Through Poon Tip's genuine and ethical leadership style, innovative marketing strategies, commitment to in-house information technology, strong industry partnerships and bold acquisitions - including an Antarctica expedition ship - G Adventures has come to not only dominate the market segment globally, but define it.