G Adventures has been chosen by the big-wigs at Apple as one of three businesses around the world to showcase how the adventure touring company uses Apple products in their everyday work and home life.
Speaking exclusively with TD today, founder Bruce Poon Tip said the Apple coup had created much excitement at G Adventures’s head office in Toronto, with film crews spending three days last week taping tens-of-hours of video, which will be compiled into a short movie on the company.
Poon Tip will also fly to Apple’s California base to film additional footage for the film, which will be aired in Apple stores globally and as the main feature on Apple’s landing page later this year.
Hundreds of G Adventures’s staff around the world use a range of Apple hardware products including iMacs, iPods and iPhones, “because we’re mobile and we’re a mobile company,” Poon Tip said.