The prestigious award, presented to G Adventures at the TravelMole Web Innovation Awards in Singapore last week, acknowledges excellence in user experience and presentation across websites in the travel industry.
"This award is a testament to our re-imagining of gadventures.com as an even more dynamic e-commerce website focused on ensuring the best experience for our travellers at any point in the travel cycle--from dreaming and booking, to travelling and returning home," said Dan Christian, G Adventures' Director, Marketing & eCommerce.
Re-launched in July, 2009, the reinvigorated gadventures.com is designed to educate passengers about the life-changing aspects of G Adventures' sustainable, authentic trips, as well as the tour operator's vibrant culture.
"Since the re-launch of the site, key metrics such as site traffic and online bookings have increased significantly," Christian added. "In light of that success, it's a huge honour to receive this recognition of our efforts to provide a better online experience for our travellers and continue to lead in this space."
Last held in 2008, the TravelMole Web Innovation Awards seek to recognize companies leading the travel industry in a wide range of online categories including social media and creative marketing. Winners were selected from a long list of nominations by a respected panel of judges including Water & Strone founder Ric Shreves, GoQuo founder Ron Ramanan, Oneglobe Network principal Liz Craig and Forumline.com owner Meraj Huda.
"G Adventures was a great example of a niche product provider with a highly competent website experience," Huda said of the accolade. "It includes all features that makes a website both relevant for the user and address all the technical features. This is about as good as it gets!"
For more information and to view the award-winning website, visit www.gadventures.com.
TravelMole.com is the first online community for the travel and tourism industry, established in 1998. Today, TravelMole.com and TravelMole.TV publishes 15 eNewsletters and broadcasts hundreds of videos to over 450,000 travel & tourism industry professional registered members and subscribers, as well as 30 million consumers in 132 countries. This includes the highly acclaimed VISION on Sustainable Tourism publication. For more information, visit www.travelmole.com.
About G Adventures
G Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure - people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gadventures.com and www.planeterra.org.