G Adventures has expanded its London-based sales team and appointed Uday Sodha to the position of sales director as it responds to growth in the UK market and cements its commitment to travel agents.
Michael Edwards, formerly general manager, assumes the position of managing director and Lisa Warner has transferred from G Adventures’ head office in Toronto to lead marketing efforts in the UK as director of international marketing.
“The UK market has continued to perform year on year and as our sales team has grown we recognized we needed a strong sales executive to lead our sales and reservations teams as we look to expand even more,” says Edwards.
Sodha was most recently in the role of sales director at luxury tour operator Scott Dunn, where he was focused on service delivery and developing training for sales agents.
“Leading with service is one of G Adventures’ core values and it was this as well as other aspects of the culture, such as ‘freedom creates happiness’ that really drew me to the company,” says Sodha.
“I’m looking forward to working with agents to ensure they and their customers understand the extensive G Adventures program and broad range of trip styles we offer.”
Supporting Sodha on the trade marketing side is director of international marketing, Lisa Warner, an experienced marketer who worked for key partner Trailfinders for 10 years in the UK before her two-year tenure at G Adventures in Toronto. Although Warner’s main focus will be the UK and Europe, she continues to look after certain aspects of global marketing and PR.
About G Adventures
G Adventures is an adventure-travel pioneer offering the widest selection of affordable small-group tours, safaris and expeditions to more than 100 countries. Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to put travellers on a first-name basis with the planet’s people, cultures, landscapes and wildlife. The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience. For more information please visit www.gadventures.com.