Brochures Segmented to Reflect Travellers’ Preferred Travel Styles

2 Sep 2013
G Adventures announces new line-up of seven brochures for 2014

Leading small group adventure tour operator G Adventures has reinvented how it presents its line-up of trips by segmenting them into brochures based on ‘travel styles’ rather than by destination. Travellers can easily establish which is the right kind of travel experience for them based on their interests and budget.

Jeff Russill, VP of Innovation, G Adventures, says the seven groupings of trips reflect that adventure travel has evolved to appeal to all demographics of travellers, with different types and service levels of adventure travel now available.

“Our research has revealed travellers are now looking for an experience that matches their interests rather than a specific destination. Adventure travel is no longer solely the domain of the backpacker and our new travel styles and traveller profiles help match customers to the right trip faster,” says Russill.

The first brochure to launch is G Adventures’ flagship Earth brochure, which in 2014 will feature the company’s line-up of Classic trips, the original travel style G Adventures built its business on.

All brochures will be broken down by regional destinations within each travel style and the Earth brochure launch will be followed by:
- Yolo - trips designed for 18 – 30s.
- Comfort – formerly known as G-Plus, adventure with a softer landing.
- Marine – G Adventures’ collection of small ship sailing and cruising experiences.
- Local Living – centre-based, immersive holiday experiences.
- Family – trips for families looking for more educational holidays.
- Active – G Adventures’ range of trekking, kayaking, cycling and multisport trips.

Physical demands and trip service levels are still highlighted within each brochure, however the comfort service level has been renamed ‘upgraded’ to make way for the Comfort travel style. The service levels available are now identified as camping, basic, standard and upgraded.

The changes take effect on from September 2013.

About G Adventures
G Adventures is an adventure travel pioneer offering the widest selection of affordable small group tours, safaris and expeditions to more than 100 countries on all continents. It was the first adventure travel company to offer 100% guaranteed departures in 2013. Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to put travellers on a first-name basis with the planet’s people, cultures, landscapes and wildlife. The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience. For more information please visit