Why these Jordanian CEOs are passionate about hosting travellers – and changing perspectives
These Jordanian CEOs have spent nearly two decades turning trips into life-changing journeys for travellers from around the world

The Middle East and North Africa are among the few places left in this world of ours where magic not only seems possible, but plausible. These dunes have witnessed the dawn of civilization, the rise of mighty empires, and spawned three of the world’s major religions. But amid the holy relics, ancient ruins and other reminders of yesterday, you’ll encounter some of the friendliest people you’ll find anywhere. The past is never far away out here, and there’s more of it to discover every day.