Entrepreneur, leader, and philanthropist Bruce Poon Tip is the founder of adventure travel company and social enterprise G Adventures. 

Passionate about travel’s power to change the world for the better, Bruce has become a global leader on community tourism, social entrepreneurship, leadership, immersive travel, and innovation, and has delivered keynote speeches for the United Nations and the World Bank, and at TED events and entrepreneurship conferences globally.

Bruce’s first book, Looptail: How One Company Changed the World by Reinventing Business, was a New York Times bestseller, and at the start of the pandemic he wrote a free ‘instabook’ called Unlearn: The Year the Earth Stood Still, which looks at the opportunities for how travel can be done better in the future.

In 2018, Bruce was inducted into the British Travel and Hospitality Hall of Fame, and was named as one of AFAR Magazine Travel Vanguards — a visionary travel industry leader who is changing the face of travel for the better. He was also honoured as one of Canada’s Most Admired CEOs in the category of social entrepreneurship and has received three honourary doctorates in Canada and the U.S.

In 2022, he acted as the executive producer of The Last Tourist, a feature-length documentary exploring how travel can be a force for good. The Last Tourist is currently available in the United States, Canada, UK, Ireland, Australia and New Zealand on Apple and other major streaming platforms.

In 2023, Bruce received the Order of Canada in recognition of his extraordinary contributions to Canada and the world. This makes him the first person in the industry to receive this title in 34 years.