Planeterra
Their business. Their future.
Planeterra is our non-profit partner. Since 2003, it’s helped communities build tourism businesses of their own by providing training, mentorship, funding and travellers ready to visit.
We’re in the business of changing the world
Any travel company can get you from A to B. Our travellers give the biggest damn about what happens in between. The people. The stories. The good that lasts.
We helped pioneer community tourism, and more than 35 years on, we’re nowhere near done. G Corp is how we put purpose to work. No certification required.
See our impactA different way of doing travel
In some destinations, as much as 80% of what travellers spend leaves the local economy. G Corp is our answer: six ways we make travel give more than it takes. And it all started with a loom.
In Peru’s Sacred Valley, millions flock to Machu Picchu, yet little of that income reached the women of Ccaccaccollo. They didn’t need saving, just travel that worked with them.
In 2005, we worked with the women to establish a weaving co-op and made it a stop on our itineraries. Weaving became a real income, and no one had to choose between their traditions and a living.
That became our blueprint for everything we do: travel that works with communities. G Corp is where it all comes together, in six programs shaped by everyone who joins in.
Our impact
The numbers so far
Here’s what our programs have delivered so far, thanks to the communities we work with and you for travelling with us. We’re nowhere near done, and we’re not slowing down.
160
Planeterra Community Tourism Enterprises
3,205
new jobs created
1st
global travel company with ChildSafe certification
18,273+
community members benefitting from Trees for Days
6.8 million
trees grown
23
reforestation projects
92.9/100
weighted average Ripple Score
$388 thousand
raised through Raise the World
Our programs
Six ways. One purpose.
Different programs, the same aim: making travel work for the people and places behind it, from jobs and trees to standards and funding.
Ripple Score
How local is your trip?
The Ripple Score shows, from 0 to 100, how much of a trip’s local costs stay with locally owned businesses. Created with Planeterra and Sustainable Travel International, it pushes us and our partners to go local.
Trees for Days
More than a tree
Trees for Days grows a tree for every day a traveller is on trip, working with local growers and community-run nurseries, so each tree also becomes income for a family and work for a community.
The Care Code
The non-negotiables
The Care Code sets our standards for animal welfare, child protection and respect for cultures, built with the Jane Goodall Institute, World Animal Protection and Friends-International.
G Values Fund
Where ideas become businesses
The G Values Fund gives our Chief Experience Officers low-interest loans and mentorship to turn a great idea into a real business, one that strengthens the traveller experience and the G community.
Raise the World
Not charity. Shared responsibility.
Raise the World is our global fundraising movement, powered by travellers, CEOs, partners, and staff who believe a community’s success is everyone’s success. Every donation goes straight to Planeterra.
Stories from the field
The people behind the programs
Read morePaulino watched his forest disappear. Now he’s growing it back.
Paulino Mugendi grew up beside Mount Kenya Forest and watched it shrink. His team now trains women and young people to raise seedlings, and helps farmers grow trees alongside their crops.
Read moreAshish and the homestay his mother helped build
Ashish Gupta began by translating for his mother at Panauti Community Homestay, one of Nepal’s first women-led homestays. Today he leads our trips, and helps young people see a future at home.
Read moreYossef and the families rebuilding Morocco’s farmland
Yossef Ben-Meir couldn’t walk away from rural Morocco’s hardships. His High Atlas Foundation helps families build their own tree nurseries, so farmers decide what grows on their land.
Read moreLanelio’s community is bringing its ancestral forest back
After decades of logging stripped the land, the Higa-onon people of Rogongon, led by Lanelio Sangcoan, are growing their ancestral forest back with native trees and coffee.
We work with communities. Not over them.
Here’s the problem with a lot of travel: it doesn’t really listen to what communities need. We do it the other way around. We turn up with questions, then help good things happen.
Listen first
We start by asking, not telling. What does a community want to share? What’s off limits? Then we let the answers lead.
Build together
Ideas take shape side by side with local partners, so what gets built fits the community and gives travellers a deeper experience.
Follow their lead
Once it’s running, the community is in charge and keeps what it earns. We bring the travellers and the support to start.
This isn’t a solo act
We create the connections. Communities lead the way. And it only works because so many people show up with their whole heart.
Travellers
You choose how you travel, and every choice ripples out, from where you eat to what you buy.
Communities
They know what works, what’s worth sharing, and what isn’t. Our work starts with their answers.
CEOs
Our guides, known as Chief Experience Officers, are the heart of every trip, building connection and community wherever they go.
Partners
The travel agents, tour operators and organizations who believe in what travel can do, and work alongside us to make it happen.
Our staff
The people of G Nation, behind everything we do and putting G Corp into practice every day.
Is G Adventures B Corp certified?
Unapologetically uncertified
People ask, so here’s the straight answer: we’re not a B Corp. Why? Because we believe our own purpose should set the standard for the good we do.
What is a B Corp?
B Corp is a certification from the non-profit B Lab. It recognizes companies that meet its standards for social and environmental performance, transparency and accountability. Plenty of companies we admire have earned it.
Why isn’t G Adventures B Corp certified?
We don’t believe doing good should be defined by a checklist. We chart our own course, set our own standard and hold ourselves to it, through the choices we make and the difference we create every day.
What’s the difference between G Corp and B Corp?
G Corp isn’t a certificate. It’s our own commitment: real action, measurable progress and lasting impact wherever change is needed most, with the numbers shared where we have them.
Our partners
It takes a village. Here’s ours.
Frequently Asked Questions
All the As to your Qs
What is G Corp?
G Corp is the approach G Adventures takes to responsible travel, bringing together six programs designed to make tourism more sustainable, support local communities and create lasting positive impacts in the destinations we visit. Those programs are Planeterra, the Ripple Score, Trees for Days, the Care Code, the G Values Fund and Raise the World. G Corp isn’t a certification. It’s our own commitment, built on more than 35 years of working with communities.
How does G Adventures measure its impact?
G Adventures measures its impact through the numbers behind each of its six programs. The Ripple Score shows what share of a trip’s local costs stay with locally owned businesses, and is recalculated every year. We also track trees grown and the community members benefiting, jobs created through Planeterra, funds raised through Raise the World, and our emissions, which we report each year under the Glasgow Declaration.
How does G Adventures compare with other responsible travel companies?
We can’t speak for other companies, so we focus on what we can show. G Adventures has worked with communities for more than 35 years, puts a Ripple Score on every trip, and was the first global travel company to earn Friends-International ChildSafe certification. We also publish guidelines on child welfare and Indigenous tourism that other travel companies can use.
What evidence supports G Adventures’ responsible travel claims?
We publish what we can. Every trip shows a Ripple Score. Our Care Code was built with named partners, including the Jane Goodall Institute and World Animal Protection, and our emissions are reported each year under the Glasgow Declaration.
Travel your heart out
Every community has a story, and every trip is a chance to become part of it. Choose yours, and travel in a way that gives more than it takes.